How AI is changing my job as a retoucher

As a freelance retoucher and image editor, I’m always looking for smart ways to stay creative and efficient. Thanks to AI text-to-image tools like MidJourney and Firefly, I can now work much more flexibly. The great thing? I deliver my projects faster and often at a lower cost.

AI text-to-image, what is that?
You've probably seen it before: AI tools that generate an image from a simple text prompt. I use these kinds of tools to create custom visual elements that I seamlessly integrate into my retouching work. Think of backgrounds, extra details, or creating the perfect atmosphere. AI literally opens up a world of possibilities, and that with a few words.

Why I use AI in my retouching:

1. FLEXIBILLITY AND CREATIVITY

With AI I have much more freedom. I can visualize new ideas or concepts directly without waiting for photoshoots or extra material. This not only makes my workflow smoother, but it also gives me the creative freedom to create something unique, always fitting the customer's request.

2. COST SAVING

With AI I can deliver high-quality images without the need for additional shoots, expensive locations or stock photos. This allows me to offer competitive rates without compromising on quality. A win-win for both me and the client.

3. EMBRACE INNOVATION

Yes, there is still some resistance in the creative corner, especially from photographers and media producers. But I don't see AI as a replacement, more like an extra tool in my toolbox. It speeds up time-consuming processes and gives me the space to focus on the fine detail work, which is what it's all about.

READY FOR THE FUTURE

AI like MidJourney not only makes my work faster and more efficient, it also opens the door to innovative, tailor-made visual solutions. By using this technology intelligently, I can serve my clients even better and my projects remain surprising, creative and above all future-proof.