For Home of Ideas, I used AI in MidJourney to create models for a campaign of S1ngles daily lenses by CooperVision. The idea? Maximum freedom, without the costs of expensive photoshoots. No real-life models needed, but hyper-realistic images that perfectly match the flexibility and versatility of S1ngles® daily lenses.

Sports, travel, going out – one look is never enough. That’s why the models were shot in three different settings: summer vacation, sports and going out. The campaign shows that you can effortlessly change your style, just like with S1ngles® daily lenses next to your glasses.

This project proves how AI image generation can be a smart, cost-efficient solution for commercial campaigns. Tight, impactful visuals without compromise. No expensive photoshoots, just the perfect image.

Want to see how AI can power your campaign? Check out my work and discover the possibilities.