For the assignment of photographer Willem de Kam and advertising agency TBWA for ESPN, it had to be straight to the point. No unnecessary fuss, no detours. Just blasting with images. From day one, I was in the middle of it: image editing, compositing and the smart use of AI-generated images to save costs and time, without compromising on quality.

AI Midjourney was not just used here, but deployed strategically. Where traditional photography and image editing have their limits, AI offered a solution to create complex visuals faster and more efficiently. This not only saved production costs, but also gave more creative freedom. In the Photoshop post-processing I brought everything together: retouching, color correction and detail editing, so that the end result perfectly matched the branding and image of ESPN.

To make the process clear, I created a case video showing the different layers and phases of image building. This not only shows the power of digital image editing and AI integration, but also gives clients a transparent view of the creative process.

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This is high-end visual content creation. AI, photography and image editing combined into a powerful whole,

where innovation and efficiency are paramount. This is how you can, with the right tools, the right mindset and a no-nonsense attitude,

but a cleaning approach builds an experience that makes an impact.