Some messages should not be delivered softly. They should hit home. For a campaign by advertising agency 0to9, I created an image that leaves no room for excuses: a hand grenade made of XTC pills. Hard? Yes. But that is exactly the intention.

'Your drug use blows up porches.' Not an empty phrase, but a truth that many people do not want to see. Even if you use 'only on the weekends', you participate in a system that feeds crime and destroys neighborhoods. This image confronts, pulls out of denial and forces you to think.

In a video I show how this image is constructed. Layer by layer, detail by detail. Not just a Photoshop trick, but a process in which each element is consciously chosen to increase the impact. Because an image must do something. Touch. Stick.